No other marketing channel facilitates coaching more than email.
You could coach someone entirely through email, and it can feel personalised to them even though you’re broadcasting the content to a list.
Your content finds them at the best time – when they’re not on social media. There is no algorithm between you and your prospect. They’re not doom scrolling or zombie scrolling. They’re oriented towards productivity rather than escapism.
But most coaches struggle when they’re staring at a blank page. What about you?
You can write it all yourself if you’ve got the time. Sending emails out three times a week is good. Sending daily emails is better. There’s a direct correlation between email marketing success and email frequency.
Or, you could find an expert in managed email marketing. An email marketing agency brings a sales focus to your business. Many coaches think like educators rather than business owners, and they find it difficult to switch hats.
Partnering with an email marketing expert, even for a single campaign run can yield tens of thousands of dollars from your list.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: WB TRADING. William Brown was in the trading education industry, offering training and coaching services through WB Trading.
His business went from randomly sending emails without a proper system to having a routine, predictable, and highly profitable email marketing strategy.
You could be running a coaching business for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
