As a consultant demonstrating your authority is what butters your bread. So you’ve got to be active on socials, blogs, podcasts etc. And then you’ve got your client work to take care of as well.
It’s a lot and hey, who isn’t busy building their business right? But you can be too busy to be great at everything. So which parts of your business do you outsource?
What a lot of consultants struggle with is the sales. So we’d suggest outsourcing your email marketing even if you love to write all the emails yourself.
The authority you demonstrate online and offline can be collected and re-purposed for your list. And, ideally, you want to be sending emails out three times a week or more. There’s a direct correlation between email marketing ROI and email frequency.
Your knowledge is worth a lot but the sticker price makes prospects hesitant. Partnering with an email marketing agency can yield tens of thousands of dollars from a list that seemed unengaged and indifferent.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: COACHING SALES. Mike Mark, runs a business that helps companies find and grow high-quality sales talent, particularly for businesses struggling with sales as a bottleneck.
He went from struggling with email consistency to establishing a consistent marketing presence. This shift allowed him to focus on other aspects of his business while seeing significant growth in revenue, brand recognition, and opportunities.
You could be running a consultancy for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
