Most information products aren’t revolutionary. Information is a commodity nowadays. There’s people giving out solutions to problems as lead magnets for free.
But people are willing to pay for information too. Even when they can find it from someplace else, if they value your opinion they’ll pay for your perspective.
To translate that perspective is difficult for some info product business owners. They play it so safe in the way they publish content that they sound just like everyone else.
How do you find your voice? You either sit down and get good at writing. Or outsource it to an email marketing agency.
The email marketing agency becomes an add-on to your business. An on and off switch that builds brand equity with your direct contacts, as well as a wider audience, while you focus on other things…
Like product development, product research, customer service and so on. You’re in the business of being a thought leader.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: THE WEBINAR AGENCY. Joel Erway runs The Webinar Agency, which writes mini webinars and long-form webinars for clients. He also offers courses and coaching to help clients launch high-ticket courses for their businesses or personal brands.
Joel transformed from an entrepreneur with A.D.D who jumped from project to project to someone with a more systematic approach to marketing. He went from rarely posting on social media to having a consistent daily presence, which significantly boosted his brand awareness and revenue.
You could be selling info products for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
