Builders like to build, first and foremost. It’s the kind of grind they don’t mind. But the sales and marketing part is usually not their style. Does this sound like you?
As a SaaS builder you will benefit from hiring an email marketing agency with a 3rd party point of view, that’s detached from the project.
You could be technically astute to the point of being unrelatable to your prospect: they need ELI5, first principles, analogies, stories etc. The way a layperson speaks about your value proposition might be different from how you speak about it.
It’s essential to capture that because it’s the key that unlocks revenue. And your messaging has to be consistently like this, published in volume, hitting all the beats that drive sales.
An email marketing agency is set up to deliver this for you, giving you the space and bandwidth to focus on other critical parts of the business.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: SAASWIZ. He’s a SaaS entrepreneur with almost 40,000 followers on X. He’s built various products for marketers and online businesses, including lead generation tools and email scrapers. In this instance he was marketing an instagram scraper.
SassWiz went from struggling with cold emails to achieving a huge boost in reply rates. He shifted from relying only on personalised first lines to focusing on crafting compelling offers and subject lines.
You could be a SaaS builder for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
