“It’s very easy for me to justify… I spent 3k on that campaign and I got 56k direct cash collected to this point.“
This was the first time he’d seen legitimate, trackable, reportable conversions directly related to copy and copywriting in his 10 years as an agency owner.
Chris Wiser runs 7FigureMSP which offers coaching and consulting services for Managed Service Providers. Their focus is cybersecurity sales coaching. He has an email list of over 50,000 contacts and he’s diligent about marketing to them.
But he’s had many issues with his direct marketing. The more than 30 agencies he’s worked with in the past were decent with the technical side of running campaigns, but their sales copy was weak.
It was his CRO Michelle who recommended that he get onboard with us. We took over their copy and consulted them on all things email marketing for several months.
“I have a lot of people now saying I get your emails. I really appreciate it. And I like your content.”
“I have people now at shows, on LinkedIn, at places that they see me and they’re like ‘hey, I get your newsletter. It’s great. It’s great content.’ So I think that plus the consistency of having you in play has taken a massive load off of my team, which I don’t, we’ve not talked about any of that stuff, but it’s noticeable to me as the CEO.”
What we did:
- 36 calls booked, resulting in 11 sales from a single campaign
- $57,000 in revenue from a $3,000 investment – nearly a 20x ROI
- 80% increase in email open rates and a 96% reduction in bounce rates
- Over $50,000 in monthly recurring revenue (MRR) and more than $500,000 in annual revenue attributed to the copywriting initiatives
- Brand recognition and newsletter readership increased
His team experienced a reduced workload
