“20% of the total calls that Adleg books are from an email that you’ve written.”
AdLeg is a YouTube ads agency for coaches, course creators and influencers. They like direct marketing and email because it’s a way to diversify lead sources and improve conversion rates.
They went from only using emails to promote their YouTube channel to implementing a strategic email marketing approach that consistently generated leads and booked calls.
And they knew they were underutilizing their list. Which means they were missing opportunities to convert leads into clients.
Their founder Kyle was on Mike Mark’s email list, another client of ours. Once they discovered it was us who was writing Mike’s email they reached out to us to get onboard.
”Once you see the power of email marketing, it’s just like okay, now I’ve invested in another agency over here and I’ve started a different agency over here – I want to plug this magic into all these places.”
What we did:
- Contributed to 20% of AdLeg’s total booked calls
- Generated up to 5 or 6 calls booked from a single email
- Supported their YouTube channel with email marketing
- Improved email engagement, with even industry experts like Frank Kern praising the emails
