“We gained 250 members. So basically a 10x. And we did 25-30K. So great… a really great return.“
Aphantasia Network is a community for people with aphantasia, which is a cognitive condition where people can’t visualise in their mind’s eye.
Tom, the founder, is protective about his direct marketing channels because his personal brand is tied to it. He’s careful to communicate with his audience without being too salesy or alienating anyone.
Their offer was a paid membership community and resources for people with aphantasia, as well as merchandise. But he wasn’t happy with the number of memberships he had.
He hired a copywriter once but the work wasn’t good so he decided to keep writing it all himself…
Until he realised that even though he knows the topic better than anyone else he might not be the best person to write the sales copy.
And that’s when he reached out to us.
“I just like how clear and straightforward you were able to make the sales pitches. I think that was just… what was most surprising was actually how you positioned the offering and how you were able to communicate directly with the audience.”
What we did:
- Added 20-25 members per month to their membership community
- Increased their total membership by 10X
- Generated $25,000 to $30,000 in revenue through memberships
- Re-positioned the offer in a way that resonated with the audience
- Customised our proven B2B methods to work for this client in a B2C context
