“Numbers are great by all means. But putting something together that quickly and executing on it, that’s… that’s huge.”
After record-breaking sales from a Black Friday campaign their belief in what’s possible changed forever.
Jay and Nick run Aseir Custom, a luxury skin care ecommerce brand. Direct marketing was a necessity for them to reach their target audience and compete in the luxury skincare market.
They had an agency partner but were having issues with their email architecture, flow segmentation and conversions. Things came to a head when their agency somehow dropped the ball leading up to Black Friday and they entered the season with no plan.
Jay had worked with us before on his personal brand so he got back in touch.
While auditing his whole funnel and implementing changes we took on his Black Friday emergency and spun up a campaign for him in under two weeks.
“You helped us to really recover just by your multiple insights, helping run the email itself and also with your copy.”
What we did:
- Double revenue from $46,000 to $100,000 per month
- Increased website conversions from 3.5% to 12.8%
- Reduced page load times from 8.8 to 3.5 seconds
- Produced a Black Friday campaign with sales over $400,000 – their biggest month ever
- Assisted in improving email architecture and flow segmentation
- Offered strategic advice on resource allocation and pricing
- Provided valuable business insights beyond copywriting
