“He’s come up with a lot of incredibly good and intuitive, clever ideas for us.”
David Hoffman never considered launching his own podcast, until they day we pitched it to him.
He runs an agency with expertise in sourcing and manufacturing from China.
He wanted a direct marketing channel where he can demonstrate domain authority, but didn’t want to nurture an email list.
So we pulled out our card, went online, and bought him a Zoom H2N mic kit.
We mailed it to him and said “just talk, while we handle the rest.”
What we did:
- Produced, audio engineered and published his B2B podcast
- Turned his audio transcripts into SEO ready blog posts and published them as well
- Introduced him to, and guided his adoption of, a new marketing channel
