“We got a lot of value for money. You augmented our marketing department, which we really needed at the time.“
Their company could have been crippled by slow content production, ineffective email marketing, and suboptimal lead generation strategies. But by working with us they streamlined their marketing, improved their lead quality and quantity, and found the right voice for all their communications.
Richard McGirr is the co-founder of Property Llama and Property Llama Capital, operating in the real estate investment software and fund management industry. They’ve built a software that helps successful real estate investors track their portfolio and find the most efficient way to reach their financial goals.
As a content-driven company targeting high-net-worth individuals, Richard understood that effective copywriting and direct marketing are crucial for attracting and converting leads into investors.
Richard discovered us through social media, specifically Twitter/X, and had been following our content for some time before we officially started working together on the Property Llama projects.
“You took us through finding our brand voice, writing a brand guide, making sure that we were ticking obvious boxes, like running a resurrection campaign, making sure that we have all of our lists segmented properly…“
“And having someone confident who can handle something so time consuming and important like running your email list. For our company all the revenue is driven through the list at all times. It’s just so important. You need a professional.“
What we did:
- Reduced cost per lead from industry standard of $100-$200 to $12-$16
- Doubled email list from 3,000 to 5,500 subscribers
- Improved copywriting skills, adopting a conversational tone
- Streamlined marketing processes
- Enhanced email marketing effectiveness
- Developed a proper SaaS onboarding campaign
- Improved brand voice and messaging
