4 Steps To Conversion Copywriting Superpowers

(Guest Appearance On The Digital Disruptors Podcast)

Imagine a salesman who doesn’t need to sleep, doesn’t need to eat, and will work for you 24-7-365. This isn’t a mythical creature, mind you. And it’s entirely possible for you to employ this salesman. Want to know how?

Our cofounder Nabeel was recently on the Digital Disruptors podcast. The show is hosted by Monash Unny, MD of Ubrik Media in Dubai.

In this pithy interview…

[00:35] How to become a copywriter by complete accident

[02:20] The totally boring and selfish reason why Nabeel decided to write his first book, Dragon Energy: The Tao Of Personal Branding

[03:30] Why Nabeel and Monash chose to call this episode “Meet Your #1 Salesman”

[04:45] Role-reversal! The copywriter interviews the CEO. What are Monash’s core drivers as a business owner?

[05:40] How much time do business owners, marketers, and salesmen spend educating prospects on the value of their products and services?

[06:55] The #1 purpose of a website

[08:20] Do all businesses need a website? Nabeel’s answer may surprise you!

[09:15] The truth about how “branding” happens in the current year and the hidden problem of being completely reliant on social media

[10:20] How Facebook “Thanos Snapped” a $100,000 investment overnight

[12:20] Nabeel’s “Convenience vs. Control” formula for life and business

[13:30] Businesses that break these 3 rules will suffer in the long-run

[14:20] When “social selling” can work for you

[15:30] 4 conversion-killing user experience mistakes businesses make when launching or redesigning their website

[18:42] The truth about “award winning” marketing agencies

[23:20] The 5-step, customer-first approach Nabeel used when he redesigned and re-wrote the copy on the Ubrik website

[24:20] Why the copywriter should always be the boss in any marketing campaign

[26:05] Don’t try to be Apple if you aren’t Apple – important advice on messaging for businesses

[28:30] Monash summarizes Nabeel’s tips on optimizing your website for conversions