Let’s say solving your client’s email marketing woes is the new addition to your agency’s offerings.
You’d like to be able to do this with the people already on your team, but agency staff can be too busy to be great at everything. With each person on your team producing one type of deliverable reliably, you want to avoid breaking what’s working for your business by stretching the team thin.
The smart thing to do is hire someone new. But then, is it necessary to hire someone full-time? Maybe not. It depends on how much billable email marketing work you have versus how much it costs to keep the new hire full-time.
You can partner with an email marketing agency on a project basis instead. They can be like an attachment to your business – an add-on you can use when necessary.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: ADLEG. A YouTube ads agency offering YouTube advertising services to businesses.
They went from only using emails to promote their YouTube videos to implementing a strategic email marketing approach that consistently generated leads and booked calls.
What we did for them was working so well that they expanded their use of email marketing to other agencies they’re involved with.
You could be running an agency for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
