As a B2B business owner you know that the ROI on email marketing is fantastic, but might not know how to keep showing up in people’s inboxes without seeming salesy.
You’re staffed with talented individuals in all departments but don’t usually keep content creators on hand. Even if you did, it’s likely to be someone with a background in social media.
B2B businesses are better with their socials than with their email marketing. What’s missing is actual writers because having good copywriters is an after-thought.
You’d prefer to outsource this to an agency, since they’re staffed with full-time writers.
The smart thing to do is find an email focused agency who can completely manage your email marketing strategy, because there are tools and practices involved that traditional media, social media and SEO agencies aren’t aware of.
They’re not set up to be email marketing specialists. It’s a different marketing channel. Conversion and retention is a different beast, at a different level of the funnel.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: 7 FIGURE MSP. Chris Wiser operates in the IT industry, specifically the Managed Service Provider (MSP) sector. His company offers coaching and consulting services for IT companies, with a focus on cybersecurity sales coaching.
They went from struggling with copywriting and email marketing to seeing substantial ROI. Email deliverability improved, with higher open rates and reduced bounce rates. Their previously underutilised email list started to generate substantial MRR. And content creation evolved from inconsistent to regular, valuable communications with their audience.
You could be running a B2B business for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
