As a B2C business you have a level of depth that is missing from other types of businesses. You’ve entered a market to make an impact on people’s lives.
If the saying goes ‘it’s just business, it’s not personal’ a B2C business would counter that with ‘maybe, it needs to be at least a little personal.’
That’s why it’s normal for B2C business owners to feel hesitant about outsourcing any part of their marketing. You take qualities like brand voice and brand experience seriously.
But there’s a ton of advantages to outsourcing your email marketing. Hiring proven email marketers can mean tens of thousands of dollars worth of sales from a single campaign where you only have one chance to get it right.
In-house marketing staff are too busy to be great at everything. If you’re a lean operation you want to avoid stretching your team thin and breaking what’s already working for you.
Conversion and retention marketing for an email list is a different beast. It sits at a level of the funnel that most marketing teams aren’t set up to address.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: APHANTASIA NETWORK. They work in the field of aphantasia, a cognitive condition where people can’t visualise in their mind’s eye. They offer a membership community and resources for people with aphantasia through their website, aphantasia.com.
They moved from being hesitant about selling and protective of their brand image to embracing a more direct and effective communication style that resonated with their audience.
You could be running a B2C business for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
