Ecommerce business owners stand to benefit a lot from email marketing, particularly when it’s used to retain customers and encourage repeat purchases.
And there’s so much more that can be done but few business owners explore their options deeply. They seem content to spend-spend-spend on ads and chase the algorithm.
Imagine being a DTC business that sucks at DTC marketing? Lame.
The ones that do use email marketing, and even chat marketing, manage to hit all the qualitative touch points that are the hallmark of good brand building. And they do it lower in the funnel too. Closer to the sale.
It’s tempting to keep this in-house but if you’re a brand on the come up then your marketing team might not be set up to handle emails and chat. Conversion and retention is a different beast.
The smart thing to do is find an email focused agency who can completely manage your email marketing strategy, because there are tools and practices involved that people from traditional media, social media and SEO aren’t aware of.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: ASEIR CUSTOM. They’re a luxury online skincare brand. They specialise in high-end skincare products, including hair loss treatments and brow/lash products, targeting customers seeking premium skincare solutions.
They went from struggling with their email marketing, website copy, and overall business strategy to experiencing a dramatic improvement in their email revenue and conversion rates.
You could be running an Ecommerce business for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
