Originally titled “How to Go From Commodity to Category King”, in this guest workshop I did for the late, well-known and well-loved Malaysian direct response marketer Kenneth Yu…
I break down:
- How to go from being a commodity to becoming the category king
- The 4 most important ideas from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- The 5 pillars of a personal brand that means something
- My proprietary “T.R.O.L.L. Framework”
- …And so much more!
Time stamps:
- 00:00 Category King Mindset
- 00:18 Meet Nabeel And His Brands
- 01:36 Commodity Problem And Proof
- 02:55 Immutable Laws Of Marketing
- 04:57 Niching Into Email Marketing
- 05:31 From Village Shops To Personal Brands
- 08:53 People Like You Like You
- 12:11 Stop Being White Rice
- 13:30 Bruce Lee On Authenticity
- 15:44 You Are A Media Company
- 16:33 Antifragile Controversy
- 18:21 Overton Window And Contrarian Ideas
- 19:58 Troll Framework Pyramid
- 23:54 Risk and Authenticity
- 24:27 Q&A Bandwagon Stances
- 26:15 Values Over Opinions
- 28:13 Email Brand Breakdown
- 30:41 Building Real POV
- 31:43 Fans Haters and Ads
- 32:55 Writing for Clients
- 35:27 Organic Brand Journey
- 38:32 High Signal Content
- 41:43 Learner Content Examples
- 42:58 Bruce Lee and Newsletter
