If real estate is a people business then imagine the benefits of being a people person.
Showcasing what a real estate deal with you can feel like, building trust and memorability, is the type of compounding time investment that yields massive dividends.
You want your name and brand to be top of mind, above all other competitors. Because buyers prefer one reliable person they can count on to facilitate specialised business affairs. You want to become that person.
But a people person is likely to be bottlenecked by limited time, and the difficulties of scaling his or her people skills. That’s why direct marketing technologies are so useful.
You could start a YouTube channel that sits at the top of your funnel and run paid social ads, but you’d also need something lower down, closer to the sale. Like an SMS list, Whatsapp Group, or an email list.
You’d need to reach them with a style of communication that is not over optimised and automated to the point of feeling detached. And you need to do this consistently, at a high quality.
Most marketing teams in real estate companies aren’t set up to, essentially, be a media publisher. That’s why they hire specialists in SMS, chat, and email marketing. They become an extension of the company’s already existing marketing efforts. As opposed to over-extending the company’s existing marketing resources.
Look for a partner with a track record of success, obviously. But also look deeper than the numbers they splash on their website and bio. Read the testimonials. And read the emails they’ve published for clients.
What you want to see is:
- Evidence of expertise, in writing persuasive copy as well as managing campaigns
- Results that transformed the client’s world
- The ability to produce deliverables of a consistent quality in volume
- Troubleshooting and problem solving that improved sales
You’ll find that we tick all of these boxes when you browse through our testimonials pages.
Like with this client for example: PROPERTY LLAMA. Richard McGirr is the co-founder of a real estate company that bundles SaaS as well as fund management services as an offer to high net worth clients.
By working with specialists like us they streamlined their marketing, improved their lead quality and quantity, and found the right voice for all their communications. Most of their revenue is generated by nurturing their email list.
You could be running a real estate company for 10 years and miss out on revenue because you didn’t hire a specialist; oblivious to what’s possible because you never teamed up with experts in email and text.
