Expect to be in a royal rumble with communication channels and message delivery for the next few decades.
SMM Messages, Whatsapp, Telegram, Signal and Discord are only the beginning.
They tend to have open rates as high as 90 percent.
And for someone whose concern is business resilience they’re all viable channels.
Email, Phone and Text. There’s a synergy there.
If all you’re doing is setting appointments and booking time slots with people then email is not needed.
But what happens after you’ve shown someone your product, or house for sale, is…
You need to follow up with them.
The ones that are ready to buy now will reach out to you by phone if they have to.
What about the ones that are I’m thinking about, Let me get back to you, Maybe later and I don’t know right now?
We need to find more about them and why they’re stuck.
So remove them from your contacts and your to-do list, and move them to an automated email sequence that occasionally reminds them about the meeting you had.
Some of them will re-open conversations, or renew their interest in what you offer.
Keep them engaged, build trust, and close leads that way too. Six months from now, a year from now even.
Imagine how many leads can be nurtured, in an extension of that initial sales experience, if you automate the more sophisticated parts of your outreach by email?
Why spend all that time thumbing your way through text messages on your phone, because you need to manage information flows across multiple contacts.
In the domain where text messaging rules, marketing success is found in time savings and maximising awareness.
What works in email will work in SMS and also in chat.
And as World Email Marketing Federation Champions let me tell you…
The principles will stay the same. Once you link your email with your text messaging, your sales and marketing opens up a new avenue for you, a new angle to approach the customer from.
It’s within our repertoire to perform a Dropkick 10X on your SMS and Chat.
Just like we do with email.
If you’re a business with a proven offer and a clean contact list read this part.
Once you brief us on your business goals we’ll tell you how we can get you there.
Dropkick Copy’s managed SMS & Chat marketing service includes:
- Olympic level copywriting and sales
- SMS & Chat list management
- Segmentation and automations
- Custom campaigns
- Reporting on analytics
- Iterations and improvements to meet benchmarks
- Personalised customer experiences
What we don’t include:
- Contact list growth or cold outreach/li>
- Purchase processing
- CRM integrations and database building
Reduced their cost per lead and doubled their email list
